This is Meili
Meili is a direct ancillary distribution platform that enables airlines and travel brands to offer car rental, hotel and mobility products seamlessly across their digital journeys. Built for the travel ecosystem, Meili removes unnecessary intermediaries and enables direct relationships that deliver better performance, transparency and traveller experiences.
Rewriting the rules of ancillary distribution.
Why ancillary distribution needs to change
As traveller expectations evolve and loyalty becomes more important, airlines, travel brands and mobility providers need a better way to work together that supports direct relationships, clear economics and seamless customer journeys.
Meili was built to address these challenges.
Our Mission
We believe ancillary revenue should be built on direct partnerships, transparency and long-term value.
Our mission is to enable a more open, trusted and performance-driven travel ecosystem, where partners retain control, travellers benefit from clearer experiences and loyalty is rewarded properly.
A platform built for direct distribution
Meili takes a fundamentally different approach to ancillary distribution, designed for modern travel brands and their distribution partners.
Meili enables airlines and travel brands to partner directly with car rental, hotel and mobility providers, removing unnecessary intermediaries and restoring clarity and alignment.
Built on a shared technology foundation, Meili supports multiple ancillary products through a single integration and operating model, reducing complexity as partners scale.
Designed for global travel brands, Meili delivers the performance, security and flexibility required to support high-volume booking environments today and tomorrow.
Loyalty is embedded across the platform, enabling meaningful earn and burn, exclusive content and recognition that strengthens long-term customer relationships.
Connecting the travel ecosystem
Meili brings together the key players in the travel ecosystem through a single, direct platform.
Meili’s customers use the platform to offer high-quality ancillary products directly within their booking journeys, driving conversion, loyalty and sustainable revenue growth.
Meili’s partners distribute their products directly through trusted airline and travel brand channels, retaining control over pricing, products, loyalty and commercial relationships.
Travellers benefit from clearer pricing, relevant offers and seamless booking experiences that feel like a natural extension of the travel brand they trust.
Designed to grow with the industry
Meili is built for a travel industry that is evolving rapidly.
As ancillary strategies expand beyond car rental into hotels, mobility and new services, the platform is designed to support growth without added complexity.
With a shared data foundation, modular integrations and continuous optimisation, Meili enables partners to adapt to changing traveller expectations, new loyalty models and emerging opportunities across markets and regions.
Built by people who know travel
Mike McGearty
Bobby Healy
Rob White
Margaret Kearney
Steve Matise
Join us in rewriting the rules
At Meili, our people are at the heart of what we do.
We are a collaborative, ambitious team shaping the future of ancillary distribution through technology, transparency and strong partnerships.
If you’re excited by solving complex problems in travel and building something that challenges the status quo, we’d love to hear from you.
A few common questions we’re often asked.
What makes Meili different from traditional intermediaries?
Meili does not sit between partners. It enables direct relationships between airlines, travel brands and mobility providers, delivering greater transparency, control and long-term value.
Who is Meili built for?
Meili is built for airlines and travel brands looking to grow ancillary revenue, and for car rental, hotel and mobility partners that want direct distribution and stronger customer relationships.
Is Meili a platform or a marketplace?
Meili is a technology platform. It provides the infrastructure that enables direct ancillary distribution, rather than operating as a marketplace or reseller.
